The Power Of Words: A Way Out Of The Economic Crisis

PR Log (Press Release) – Apr 28, 2009 – Here and there now all too often we are constantly faced with an unpleasant reality.  “The economic meltdown has taken another slam bang”, “the Dow has not been this low since 1997”, “the manufacturing output in Britain witness the fastest fall since 1981”, and these headlines quickly filled all the stories told by papers and television shows.

But what about the stories of those who have made it through? the ones that have taken a leap and are now thriving?  Is there really an upside of the downsided-times?

Indeed; in some latitudes the word “crisis” does not mean “our hard-worked achievements have gone down the drain” but rather “a set of circumstances that may lead to a positive change”. For many companies around the globe the words “hello, how may i help you” had made the trick; had meant their way to bypass the economic crunch.

iDevelop, a British led company established in Macedonia is not only making it through but also allowing many companies across different industries do the same.

Communication scholars have been teaching for decades how the establishment of relationships through words set us apart from other fellows in the food chain. But this tiny detail has been whittled away during this era of audiovisual media and the e-commerce.

Pinning down the basic importance of relationships, no matter how brief, is at the crux of iDevelop’s success, re-capturing the importance of B2C communications.

Ray Power, CEO of iDevelop and creator of ActiveReception fathomed this out, “We’ve seen a tremendous growth in the demand for web stats and traffic analyses but I feel that taking this a step further would simply allow us to interact with, or chat to customers whilst they’re visiting the site”.

As social networking, sms conversations and messenger tools are part of everyday life and, with chatting being such a widely accepted form of communication ActiveReception has been created as the ideal platform for this interaction.

This masterpiece of the cyber age is revolutionizing e-business across a gamut of industries; from the public sector to car dealerships; advantageous for SME’s and large enterprises alike. In a nutshell, it allows companies to interact with websites’ visitors and proactively engage them in conversation.

Enterprises from all over the sphere have rapidly realized that simple “live” words such as “what can i do to assist you” or “should you need more information about...” have increased their sales and most importantly enabled them stay afloat during the toughest times our robust economies have seen through cost-e.

For example, one real estate agency has taken on ActiveReception and now greets every customer at the website ‘doorstep’. So, rather than being able to claim to have had so many visitors at the end of the month and trying to figure out how to reach all those people, they are simply greeting them and taking them off the market at source, “It’s a very powerful way to win an advantage in these tough times” said Mr Louis Rigney, Director, Key Estates, Eastern Europe.

Point taken, we should never underestimate the power of our utmost innate capacity.

During the economic tough times, just like in nature, perhaps it’s survival of the fastest to adapt, not just the fittest.