Cutting Edge Digital Billboard Solution Rolls Out In Ireland

PRLog (Press Release) - Apr 24, 2009 -
Dynamax Technologies Ltd., a global leader in digital signage solutions, today announced their instrumental involvement in the successful launch of TITANVision’s first large digital out-of-home screens. The unique, sculpture like screens, are a new breed and are the first of their kind in the world to be used for this type of roll out and are driven by Dynamax’s flagship POV scheduling and broadcasting software.
TitanVision’s initial rollout in Dublin is for four key termini – Connolly Station, Pearse Street Station, Heuston Station and BusÁras. Phase two will see further screens developed for stations right across Ireland – including Cork, Galway, Limerick and large key Dart & commuter stations in Dublin.
“This bold venture will catapult Dublin into the forefront of Digital Signage venues, and ensure Titan remains at the forefront of DOOH advertising.” Says Ian McKenzie, Dynamax CEO
“We are delighted to have been able to work with Titan Ireland and build upon our experiences and successes with Titan UK. This new project is an industry inspiration which will set new standards for the future of digital billboards.”
“It’s an exciting development for Titan in Ireland, particularly given the current climate” says Titan CEO James Barry. “Titan is evolving in the Outdoor industry with significant investments in new digital formats both here, in the UK and the USA. Delivering the valuable commuter audience to advertisers is what we are about and finding new and innovative ways to do this is part of the company’s vision”.
Heather McGuire Titan’s Deputy MD says “we have a captive audience of 1.7 million commuters moving through these stations every day. TitanVision is a new way of engaging them on the move.”
The screens will broadcast eighteen hours a day with a mixture of editorial content from Sky combining news, sport, business and entertainment alongside advertising.
The screens are designed using cutting edge LED technology from Nichia Corp – the world’s foremost manufacturer of LEDs – which employs a direct digital drive system with individual pixel addressing. Thus ensuring TitanVision’s roll out in Ireland, benefits from a distinct improvement in the depth of colour, saturation and clarity of images.
Combining the latest hardware technology with the flexibility of the most up to date POV software, the roll out is designed to give Titan a solid and sustainable digital advertising model, offering value, engagement and content to the powerful commuter audience.