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Follow on Google News | First United Bank & Trust Hires CBC and PSST! To Develop Buzz StrategyStrategy to stir word-of-mouth and cut through advertising clutter
With the saturation of advertising in its communities, the Bank had experienced diminishing effectiveness of its campaigns, creating a low return-on-investment. To cut through that clutter and spread awareness and talk about the Bank's services among target customers in the community, First United Bank & Trust turned to Creative Brand Communications and PSST! for development of a buzz strategy. "The Bank has long had a well-defined focus on its ideal target customer, but has had difficulty leveraging traditional marketing to effectively reach them," said Jeff Stephens, CEO of Creative Brand Communications and PSST!. "By applying the principles of word of mouth marketing, we'll tap into the unique traits of their target market—and of human nature—to create buzz." # # # About Creative Brand Communications Creative Brand Communications, Inc. is a Portland, Oregon-based full-service multi-sensory marketing and experiential brand development agency, specializing in building experiential brands for forward-thinking financial and professional services companies. Visit www.creative- About PSST! PSST! (www.psst-marketing.com) End
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