Grand Junction, CO – Apress, a Berkeley, California based publisher, has announced that Pro Excel Financial Modeling: Building Models for Technology Startups has been released and is available on Amazon.com. The book was written by Tom Y. Sawyer, a Grand Junction business consultant and executive coach.
“This is the book that I wish someone had given to me before I started my first technology company,” said Sawyer. “It presents a combination of hard-won lessons learned, strategic thought, and practical advice for the entrepreneur.”
Mr. Sawyer brings his years of experience as a principal architect, leader and strategist for successful businesses together in a practical guide to the mechanics of building a successful financial model. According to Sawyer, a business’s financial model is a key management tool. “My book provides an explanation of the structure, thinking, logic, and the relationship of the financial model,” he said. “Readers will learn how to build the components of the financial model and how to link them to create both operational and financial representations of the startup enterprise.”
Mr. Sawyer’s book is particularly timely and relevant in the current economic conditions, not only for technology startups, but for anyone considering a startup company. Historically, our economy sees a rise in necessity-driven entrepreneurship during times of recession. While this rise in entrepreneurship and innovation tends to be positive for our economy over the long term, startups during times of recession tend to have higher casualty rates and slower growth rates than startups during times of economic growth. Sawyer’
For more information about Tom Y. Sawyer, visit his website at www.tomysawer.com. Mr.



