http://communiques-
http://communiques-
Presentation of the editor Eyrolles
* What differentiates the realisation of press pack of the marketing booklet?
* How to give desire to the journalist to read him?
* How to avoid any mistake of sense?
* What forms the press pack he must take to interest his reader, without returning therefore a commercial picture of the firm?
* What is the role of the press release?
Book intended for Relations Press
This work constitutes a notebook of methods which will help you to compromise and to write these documents. As quite other tool of communication, the press pack and the writing of press release are not going on without preparations. They answer criteria and necessities:
Biography of the author Jeanne Bordeau
Expert admitted in the field of communication and of language, Jeanne Bordeau runs two agencies today: To press Publica, agency of relations presses and public relations, laureate of the price UJJEF of the best press pack in 2003; the Institute of the quality of expression, office of style in language turned to firms and institutions in search of progress in the written language and spoken. L’Institut de la qualité de l’expression, cabinet de style en langage tourné vers les entreprises et institutions en quête de progrès dans la langue écrite et parlée.
Jeanne Bordeau got the Gold word of APFA (Actions to promote Frenchman of business) in 1998.
Details on the book
* Bound: 101 pages
* Editor: Eyrolles (April 24th, 2008)
* Collection: The small library of relations is pressing
* Language: Frenchman
* ISBN-10: 2212540728
* ISBN-13: 978-2212540727
Press release PDF, Book writing press release and conception press pack.
http://communiques-
