In 2008, China's middleware software market remained stable with some changes. The stability indicated its maturity, and innovation was made amid the changes. SOA has certainly caught the eyeballs. SOA market's acceptance has improved, related SOA technologies have in-depth development, more and more SOA cases have implemented. The success of middleware vendors' SOA strategy determines their fate in the middleware software market.
As for market application, along with system integration and business innovation, demand for middleware escalates in the telecom and financial industries; the growth in government sector attracts more attention. System redevelopment in more industries, especially the launch of massive high-level application, also creates broad space for the expansion of middleware software in various industries. It is the changes that provide an opportunity for the rise of homegrown middleware vendors. But middleware's application is limited in a few industries and enterprises. Because Oracle acquires BEA, the concentration in China's middleware market has large improvement;
In the face of changes and challenges of competition and the market, we release 2008-2009 Annual Report on China's Middleware Software Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
* Deep and accurate market research data: On the basis of in-depth research in leading vendors' products, , the report depicts the development of the market from the angle of regional markets, vertical markets, and parallel markets, and distribution channels.
* All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts correlation analysis with related industry links, to present valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of Global Middleware Software Market in 2008
(I) Market Size & Growth
1. Market Size & Growth, 2007-2008
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Japan
3. Europe
4. Asia-Pacific (Excluding Japan)
II. Overview of China's Middleware Software Market in 2008
(I) Market Size & Growth
1. Size and Growth, 2007-2008
2. Quarterly Market Situation
(II) Basic Characteristics
(III) Market Structure Analysis
1. Product Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
5. Channel Structure
(IV) Brand Market Shares Analysis, 2007-2008
1. Overall Market Shares, 2007-2008
2. Regional Market Shares in 2008
3. Vertical Market Shares in 2008
4. Parallel Market Shares in 2008
III. Forecast on the Development of China's Middleware Software Market, 2009-2011
(I) Forecast on the Size of China's Middleware Software Market, 2009-2011
(II) Forecast on the Structure of China's Middleware Software Market, 2009-2011
1. Product Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
5. Channel Structure
IV. Analysis on Development Trend of China's Middleware Software Market, 2009-2011
(I) Product and Technology
(II) Channels
(III) Services
(IV) ...
V. Factors Affecting the Market
(I) Impetus
(II) Obstacles
VI. Analysis on Competition Situation in China's Middleware Software Market in 2008
(I) Competition Pattern
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. IBM
2. Oracle
3. TongTech
...
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Service Experiences
VIII. Recommendations
(I) Product Strategy
(II) Channel Strategy
(III) Sales Strategy
(IV) Services Strategy
(V) Brand Strategy
List of Tables
Size and Growth Rate of Global Middleware Software Market, 2005-2008
Size and Growth of China's Middleware Software Market, 2004-2008
Sales Revenue and Growth Rate in the Product Segments of China's Middleware Software Market, 2006-2008
Sales Revenue and Growth Rate in the Regional Segments of China's Middleware Software Market, 2006-2008
Sales Revenue and Growth Rate in the Vertical Segments of China's Middleware Software Market, 2006-2008
Sales Revenue and Growth Rate in the Industry Segments of China's Middleware Software Market, 2006-2008
Sales Revenue and Growth Rate in the Channel Segments of China's Middleware Software Market, 2006-2008
Brand Structure of China's Middleware Software Market in 2008
...
List of Figures
Size and Growth Rate of Global Middleware Software Market, 2005-2008
Size of China's Middleware Software Market, 2004-2008
Quarterly Sales of China's Middleware Software Market in 200
Sales Revenue and Growth Rate in the Product Segments of China's Middleware Software Market, 2006-2008
Structure Change of Product Segments of China's Middleware Software Market, 2006-2008
Structure of China's Middleware Products Market in 2008
Size and Growth of Regional Segments of China's Middleware Market, 2006-2008
Structure Change of Regional Segments of China's Middleware Software Market, 2006-2008
...
http://www.chinaccm.com/
