In 2008, China's SaaS market was rising. Many SaaS service providers, SaaS platform providers, traditional software developers, Internet service providers, e-commerce enterprises, system integrators, and telecom operators actively engaged in market promotion and users publicity, seek to occupy dominant position in industry chain.
After the concept popularity storm, users have more profound understanding to SaaS mode. SME market's SaaS renting is widely expanding; some applications are gradually mature such as online office, invoicing system, accounting and customer management. Large enterprises still adopt their own construction systems, their online application demands need to be further explored.
In the face of changes and challenges of competition and the market, we release 2008-2009 Annual Report on China's SaaS Market, which helps vendors, investors and industry insiders grasp more accurately the market's characteristics, and discern market situation and development trend, providing reference for business expansion and investment decisions:
* Deep and accurate market research data: On the basis of in-depth research of leading vendors, the report depicts the development of the market from the angle of product structure, regional markets, vertical markets, and parallel markets, and distribution channels, and clearly displays the market's development direction.
* All-round, in-depth brand competition analysis and user requirements study. It probes leading vendors' product strategy, marketing strategy, channel strategy and service strategy, and identifies users' demand and expectations, to assist in decision-making.
* Scientific and complete: Based on analysis of related industry links, by utilizing powerful original data accumulation, scientific forecast methods, we conduct scientific market forecast, modeling regression and expert verification in major market segments, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of Global SaaS Market in 2008
(I) Size of Global SaaS Market in 2008
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. Asia-Pacific
II. Overview of China's SaaS Market in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Market Structure Analysis
1. Product Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
5. Channel Structure
(IV) Shares of Application Software Brands in China's SaaS Market
1. Overall Market Shares in 2008
2. Regional Market Shares in 2008
3. Vertical Market Shares in 2008
4. Parallel Market Shares in 2008
III. Forecast on the Development of China's SaaS Market, 2009-2011
(I) Forecast on the Size of China's SaaS Market, 2009-2011
(II) Forecast on the Structure of China's SaaS Market, 2009-2011
1. Product Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
5. Channel Structure
IV. Analysis on Development Trend of China's SaaS Market, 2009-2011
(I) Product and Technology
(II) Price
(III) Channels
(IV) Service
V. Factors Affecting the Market
(I) Impetuses
(II) Obstacles
VI. Analysis on Competition Situation in China's SaaS Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants
(II) Analysis on Leading Vendors' Competitive Strategies
1. Alisoft
2. ...
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Marketing Approaches
(V) Purchasing Channels
(VI) Service Experiences
VIII. Recommendations
List of Tables
Size of Global SaaS Market, 2006-2008
Size of China's SaaS Market, 2006-2008
Product Structure of China's SaaS Market in 2008
SaaS Product Structure Classification
Forecast on Sales Structure of China's SaaS Market, 2009-2011
Forecast on Sales Revenue of Regional Segments of China's SaaS Market, 2009-2011
...
List of Figures
Size and Growth of Global SaaS Market, 2006-2008
Size and Growth of China's SaaS Market, 2006-2008
Competition Situation of China's SaaS Market
Product Structure of China's SaaS Market, 2007-2008
Regional Structure of China's SaaS Market, 2007-2008
Vertical Structure of China's SaaS Market, 2007-2008
Forecast on the Size of China's SaaS Market, 2009-2011
...
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