Boston Image Consultant Evangelia Souris, of OPTIMUM Image is interviewed by WWD on Dress Shirts

PR Log (Press Release) – Apr 22, 2009 – Boston Image Consultant Evangelia Souris, AICI CIP explains to WWD that there is no avoiding the effects of the economy on how men and women are dressing.  "Simple, fresh and understated," is how OPTIMUM International Center for Image Management’s clients has been dressing since the economy took a tumble this past fall.  
Souris states that she has noticed the effects of the bad economy on business dress codes and finds that she and her business partner Doris Klietmann have been busy presenting more seminars and working with more professionals who want to hold on to their jobs, on how professional image and dress codes can be re -branded to one's advantage and success when unemployment is high.  
Souris states that one's image and how it is presented is even more important when the job market is highly competitive and every one is vying for the same position.
She further explains to WWD how Men's Dress Shirts are more simple and traditional in a bad economy.
From WWD Issue 04/02/2009 from the article Dress Shirts Go Traditional Amid Recession.  
Desperate times call for desperate measures — and conservative shirts. The recession has prompted men to err on the side of caution when buying dress shirts ... “They are dressing like this because they need to hold onto a job or are interviewing for a job,” said Evangelia Souris, president of Optimum Center for Image Management, an image consultant, who added these conservative dressers have a visible role model in President Obama, whose navy suits, crisp white shirts and solid red or blue ties are the epitome of professional raiment. “People are scared and want to play it safe.”


Read the article:  http://www.optimumimageic.com/article.asp?id=243


OPTIMUM International Center for Image Management is the city of Boston’s only full scale Image Consulting Firms owned by Certified Image Consultants Doris Klietmann AICI, MBA and Evangelia Souris, AICI, CIP. They have been helping individuals and organizations develop and enhance a permanent optimal image through expert guidance in the areas of appearance, nonverbal and verbal communication, business, social, international and cultural etiquette and protocol. They are influencers in the field of professional, corporate, and personal and celebrity image, fashion and style.

OPTIMUM’s practiced grasp of image strategies in organizational and professional settings, fashion trends for men and women, fashion style and makeovers has been fêted by Public Television, Political Campaigns, CBS news, ABC news, USA Today, Lawyers Weekly USA, The Boston Globe, The Boston Herald, CNN, Access Hollywood and Detail and Upscale magazine, Washington Post, International Herald Tribune.