Earth Day results before Earth Day was thought of in 1962

PRLog (Press Release) - Apr 21, 2009 -
Hartsdale, NY    Nature’s Approved® USDA Certified Organic Extra Virgin Organic Coconut Oil and Soaps made with Organic Coconut Oil are produced through green farming and green processing in Fiji.  This cold-processed organic oil is “green” as it is produced organically without the use of petroleum based fertilizers, herbicides and pesticides. The processing is also “green” as renewable fuels (coconut trees, husks and shells) are used as the energy source.

This was initiated in 1961 hence the result was a DOUBLE GREEN product with Earth Day results before Earth Day was initiated by Senator Gaylord Nelson in 1962. Brief double green story on YouTube at http://www.youtube.com/watch?v=2XbXG5tkROg




On the slopes of an old, inactive volcano on one of the 345 beautiful, tropical islands in Fiji, careful waste avoidance, use of renewable fuel and a green operations have long been standard operating procedures: Coconut husks and shells and old coconut trees fuel the boiler….that produces the steam…. that runs the steam engine…. that drives the generator…. that provides power for the coconut oil press, machinery and lights for the factory and worker’s homes.  

Large quantities of diesel fuel would have had to be burned to substitute. The cost of diesel there today is approximately 16 times as great as it was in 1961 and the wisdom to their use of renewable fuel has paid off in a huge reduction in expenditure on diesel. A portion of the trees, the less productive trees (often 70 years old and 80 ft high) are replaced in a cycle of 30 acres at a time with new trees and coconuts growing again and taking up carbon dioxide from the air. The carbon is recycled. All this results in a very small carbon footprint for each ton of oil produced.

Six years ago the plantation was certified organic to USDA standards and organic procedures support the purity of the product, contributing to the health of the environment as well as the consumers.  

Nature’s Approved® offers a selection of best quality oils and sea minerals, organic and/or as natural as possible.  We focus on the healing value and beneficial qualities of organic and natural oils, in particular.  Our Nature’s Approved® USDA Certified Organic Coconut Oil exclusively from Fiji is our best selling product, while we are constantly researching new oils and products to add to our brand.  

For more information about our story, and about products from Nature’s Approved®, go to http://www.NaturesApproved.com.  Media Contact: Ken Lightburn, 914 428 6800 or Ken@assuredorganics.com.