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Taco Del Mar Opens Advertising Competition With Zooppa

Taco Del Mar, the popular chain of Seattle based Mexican restaurants, is teaming up with Zooppa, the social advertising company, to develop a new advertising campaign created entirely by local high school students.

FOR IMMEDIATE RELEASE

PRLog (Press Release) - Apr 21, 2009 -
Seattle, WA−Members of the marketing, management, and entrepreneurship club DECA have the chance to join Zooppa’s creative community and participate in an exclusive competition to develop video and print ads for Taco Del Mar.

Zooppa teams with major brands to sponsor advertising competitions among members of its creative community. Following a creative brief supplied by the brand, Zooppa members, or Zooppers, create ads and upload them to Zooppa.com where they are commented and voted on by the whole community. The Zooppers whose ads receive the most votes win cash prizes. This is Zooppa’s first competition with Taco Del Mar, and the first to open exclusively to DECA members.

“ I can’t believe that I have the opportunity to work on a real marketing project,” said Taylor Wong, Woodinville High school DECA member. “The idea that my DECA chapter has the chance to participate in a brand building competition is amazing.”

Such enthusiasm is key to the success of Zooppa’s social advertising model. “When Zooppers submit ads to one of Zooppa’s competitions,” said Zooppa Community Manager Tim Satre, “they don’t just post them to Zooppa.com. They post them to their Facebook pages. They post them to YouTube and Flickr. And they tell all their friends and family to watch them. It’s instant viral advertising.”

As of April 13th, Washington state DECA members are able to submit their Taco Del Mar ads to Zooppa.com. The winning submissions will win Taco Del Mar gift certificates, apparel, and a special grand prize. More importantly, participants will build the credentials, marketing skills, and developing research strategies that potential employers are looking for.

The winning ads will be chosen by the Zooppa community via online voting and by Taco Del Mar. The competition is open to DECA participants until June 1st.

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About Zooppa

Zooppa is the first company to create a space online for social advertising through user-generated content. Zooppa offers an innovative new advertising model that connects people from all over the world to a creative community-of-interest. This community is composed of people who want to make, see, or buy great creative work that will influence people and sell product. Members worldwide are invited to create their own ads such as videos, print, banners, radio and even conceptual treatments for sponsoring brands. Zooppa community members vote for the best ads whose creators received cash awards and industry recognition. For more information see http://www.zooppa.com.

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Contact Email:
***@gmail.com Email Verified
Source:Micah Anderson
Address:911 Western Avenue, Suite 420
Zip:98104
City/Town:Seattle
State/Province:Washington
Country:United States
Industry:Advertising, Education, Business
Tags:, , taco del mar, , , wadeca, ,
Last Updated:Apr 21, 2009
Shortcut:http://prlog.org/10221713
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