With a huge yearly jump of 128.5% from 2007~ 2008 China’s online shopping has reached trade volume of RMB120 billion. Buying online has become one of the most preferred shopping channels for Chinese consumers. Cost and time savings plus conveniences and abundant product offerings has helped to convert regular offline shoppers to online.
What are consumers attitude toward online grocery shopping? China Polling’s recent only study on FMCG learned that only 2.5% of Internet consumers refused to shop groceries online, 60.6% of consumers either are frequent online buyers or willing to buy online in the future.
The most popular products that consumers buy online are Home Care Products, Computer & Electronics, Cloth & Accessories and Stationary. Thus, traditional grocery goods such as Cooked Food, Drinks and Fresh Goods have far less popularity.
Among all websites, Taobao is by far the most popular destination for consumers to make online purchase.
C to C platform (i.e., Taobao) is still dominating the online market; however, as online commerce matures in China, consumers are now looking for higher quality and fully packaged goods (including after-sales service). Now is great time for companies to establish its own online stores because the time is ripe for ecommerce to blossom in China.
Number of Samples: 324
Data Capture Period: 2009.2.4 – 2009.2.23
China Polling conducts Omnibus Surveys on an ongoing basis to provide continuous tracking of consumer trends in China. This innovative approach to tracking consumer behavior will allow companies looking to enter the China market to get the most up to date information about what’s hot and what’s not here in China. All real-time datasets are available for purchase online. Additional questions can be added into the Omnibus Survey and fielded at any time.
