Ng with the repackaged Magnatec
Castrol, the world’s leading premium lubricants specialist, brings to life the ultimate protection from start-up by letting consumers experience first-hand the exciting world of Castrol Magnatec in a series of road shows from 17 April to 14 June 2009 in key cities throughout Peninsula Malaysia.
“The education road show is designed to demonstrate Castrol Magnatec’s superiority in protection from the moment you turn the key,” says Mark Ng, Marketing Director, Castrol Malaysia & Singapore. “This road show campaign allows us to showcase Castrol Magnatec’s superior benefits by engaging consumers in a series of entertaining interactive and fun educational activities.”
The Castrol Magnatec road show kicks off in Blue Concourse, Sunway Pyramid, Kuala Lumpur (17 – 19 April), followed by pit stops at Centre Atrium, KB Mall, Kota Bharu, (30 April – 2 May), Main Concourse, Berjaya Megamall, Kuantan (22 – 24 May), Centre Court, AEON Tebrau City, Johor Bahru (29 – 31 May), and Centre Atrium, Queensbay Mall, Penang (5 – 7 June). The eight-week long road show will end at Highstreet, One Utama (New Wing), Petaling Jaya (12 – 14 June).
The main attraction of the road show is the larger-than-
Visitors at the road shows will also get an opportunity to win a host of attractive prizes including Nokia handphones, iPod Touch, exclusive Castrol Magnatec merchandise, and Castrol Magnatec engine oil by participating in a series of exciting interactive activities such as ‘Night of Mystery’ PC game, Undercover Challenge PS3 game, ‘Protect Your Car’ game, Intelligent Molecule game, and many more.
‘Night of Mystery’ is a specially commissioned suspense-mystery PC game in which the player assumes the role of a detective racing against time to complete a series of missions to solve a mystery leading to the protection of his family. Every second counts as the player is required to complete the game in less than 2.5 minutes.
For PS3 fans, Undercover Challenge is an action-packed racing game requiring the player to manoeuvre through a series of chases to complete his mission. The top two players with the fastest time at the end of the road show in each city will win exciting prizes.
Visitors at the Castrol Magnatec road show can also participate in an interactive experiential video contest with a chance to win fabulous prizes. Video submissions will be uploaded on www.youtube.com. Participants who submit the most popular and creative video from each location will win an iPod Touch.
Castrol has developed a severe wear test (Severe Sequence IVA Test) specifically to show how different engine oils provide protection under extreme wear conditions that occur after start up. The results were conclusive after a recent independent test between Castrol Magnatec and a standard API (American Petroleum Institute) SM oil: Castrol Magnatec delivers up to five times more protection than the latest API industry standard.
“Castrol has always been at the forefront in developing the world’s most advanced engine oils with over 100 years of technological excellence,”
Ng added that aside from learning about engine protection at the road shows, visitors will discover that even lubricants can be interesting & fun. “At Castrol, it has never been just about oil; it’s really about liquid engineering.”
Please visit www.castrol.com/
Photo:
http://www.prlog.org/
