The Earth might seem like a big place to a small child -- it would, after all, take more than 131 million steps to walk around the Equator. But a new brand of eco-friendly toys teaches
children that taking just one small step each day can help them celebrate the
spirit of Earth Day throughout the year, not just on the April 22 commemoration.
"Earth Day is a tremendous opportunity for children to start learning how
they can play an ongoing role in keeping the Earth happy, healthy and green,"
says Debbie Smith, co-owner of Idbids, a line of eco-friendly toys that teach
children "iddy biddy" steps they can take to protect the environment. "By
using toys to show children how to adopt a few simple habits into their daily
lives, they start to understand that they can protect the Earth -- and they
have fun, too."
The eco-friendly Idbids engage children in going green through colorful
characters and simple activities that cleverly simplify a complex issue into
something a child can understand, says Sarah Alvarez, co-owner of Idbids.
"Children should have fun when they try new experiences,"
"and learning to be green is no different. The Idbids characters accompany
children on their Earth-protecting adventures to approach kid-friendly
conservation in a whole new way."
The first eco-friendly Idbids are Scout, Lola and Waverly, three colorful
plush toys with green feet and distinct personalities. Each one is dedicated
to a particular environmental element. Scout is a soft, fluffy white cloud
who is knowledgeable about the air and becomes a bit cranky when he thinks
about air pollution. Lola, the flower of the bunch, teaches children about
trees and plants. And Waverly is a bright blue water drop who cares deeply
about the oceans, seas, rivers and lakes.
Along with a storybook, field guide and an organic fabric cinch sack for
the child to wear, the eco-friendly Idbids take children on a journey of
discovery to learn the iddy biddy steps they can take to protect the
environment, from turning off the water when they brush their teeth to picking
up and disposing of trash -- and remembering to wash their hands! When
children finish all of the Earth-saving activities listed in the field guide,
they, along with a grown-up, visit www.idbids.com to be rewarded with an
Idbids Certificate of Completion.
Eco-Friendly Toys Here to Stay
Idbids strives to make its products -- from the plush toys to the
packaging -- using organic, recycled or eco-friendly materials that are
respectful to the environment. Idbids plush toys, for example, are handmade of
100 percent organic Egyptian cotton (no two are the same, just like
children!), and the packaging is made of environmentally friendly and recycled
materials.
"The Idbids are on an important mission that encompasses much more than
their green components,"
toy characters wholly dedicated to teaching children about conservation.
They're cute, cuddly and friendly, but they're also educational."
In addition to teaching environmental conservation, future Idbids products
will be produced using the same eco-friendly materials and "iddy biddy"
educational technique to address lessons that range from nutrition to manners.
The MSRP for the Idbids Eco-Friendly Starter Kit is $34.95CAD and is
available now for wholesale orders by contacting Eco-Alberta Sales Agency in Calgary. The eco-friendly Idbids are expected to be delivered throughout the spring. For more information, visit www.idbids.com or eco-alberta.weebly.com.
Eco-Alberta Sales Agency is the exclusive Distributor of IdBids in Canada. Based in Calgary, AB; Eco-Alberta represents environmentally responsible manufacturers in a variety of verticles including toys, health and beauty, giftware and clothing. You can contact them directly at 403.370.4790 or via email at: eco-alberta@
