Property seekers spend more quality time on iProperty.com India, than any of the competitor, says report.
Alexa report suggests that property seekers on iProperty.com India, spends about 30 minutes searching properties vis-à-vis other portals which do not record an average time beyond 17 minutes. More importantly, the page views per user are around 15 pages.
This is probably a reflection of the fact that there is a lot more quality content per listing than any other portal. As per “Murli Ramkrishnan”
He also attributes this stickiness to the overall look and feel of the site which is extremely user friendly and uncluttered. He also mentioned that property research is a serious exercise and one tends to spend a lot of time getting finer details of the interesting properties. Due to its global presence, it attracts a lot of NRI audience who spend the most time on this site.
Some key results of the Alexa(1) report of last 30 days were as follows:
Page views per user was 50% higher than magicbricks.com and 99acres.com and 3.5 times higher than Makaan.com and almost 5 times of that of Indiaproperty.com
Time spent per user on iProperty.com India was almost double to that of 99acres.com, 2.5 times with respect to Magicbricks.com and 4 times than that of Makaan.com and 8 times than iProperty.com.
Property Portals --Time spent per user (min)--Page views per user (nos.)
iProperty.com --30 -- 14.6
99acres.com -- 16.1 -- 10.9
Magicbricks.com -- 12 -- 9.8
Makaan.com -- 5.6 -- 4
Indiaproperty.com -- 3.5 -- 3
Resource: (1)Alexa.com
