PR Log (Press Release) –
May 06, 2009 – FORT MCDOWELL, AZ: Southwest Desert Adventures, in conjunction with Fort McDowell Adventures, is pleased to announce the final schedule for its 'Grand Opening' concert featuring the Nitty Gritty Dirt Band on May 16th.
Mark Mayfield, host of the "Classic Rock Morning Show with Mark Mayfield" on KSLX 100.7 FM airing between 5:00 a.m. and 10:00 a.m., will be the honorary Master of Ceremony. The Larson Parks Band featuring Steve Larson, formerly of Roger Clyne and the Peacemakers, will open for the show along with The Dina Preston Band.
La Puesta del Sol is located just next to Fort McDowell Adventures at 14803 N. Hiawatha Hood Road; Fort McDowell, AZ. Gates open at 6:00 p.m.
Tickets on sale via www.ticketweb.com, www.yellowjeeps.com/
tickets.asp or 866-468-7621.
La Puesta del Sol will be open for concerts to the public for the first time ever. The Promoter, Southwest Desert Adventures, and venue holder, Fort McDowell Adventures, will be working to create a music experience rather than a standard ‘brick and mortar’ concert venue. Through the use of intimate venues, limited crowd capacity and experience elements it will be re-establishing the roots of great music performance in the Valley.
Operating under Southwest Desert Adventures is now formed, a new Music Experience Promotional Enterprise. Through mutually beneficial partner talent resources have been combined top-level talent including (but not limited to): Talent Acquisition, Concert Promotion, Sales, Marketing, Communication, Production and Sponsorships. This new enterprise will focus primarily on producing, promoting and revitalizing the lost art of music experience creation rather than that of mass music audience ensemble. It is through a long tenure of past and current experience that Southwest Desert Adventures will partner with venue and industries to present intimate music experiences. We are defining experience as that of added value; added value of environment, setting, size, scope, destination and experience.
