Jennings Team Conducts Webinar for New England Marketers

PRLog (Press Release) - Apr 17, 2009 -
Chapel Hill, N.C. - The healthcare marketing team at Jennings conducted a webinar earlier this week for members of the New England Society for Healthcare Communications (NESHCo).  The presentation, titled 'Marketing Your Marketing and PR  Effort,' was based on an article written by Jennings president, Dan Dunlop, which appears in the current issue of Marketing Health Services magazine.  The webinar was attended by marketing professionals from Connecticut, New Hampshire, Maine, Massachusetts, Rhode Island and Vermont.

Within the presentation, the Jennings Team explained that regularly informing internal audiences about the activities of the marketing department can significantly improve the impact of the organization’s marketing. Better internal communication helps to create an informed employee-base that is better equipped to advocate on behalf of the brand. It also leads to a greater appreciation of the marketing function within the organization. This concept is applicable in the healthcare industry and beyond.

To access Dan Dunlop's article in Marketing Health Services magazine, visit http://www.marketingpower.com/ResourceLibrary/MarketingHe....

About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.