Hyper Targeting Groups Using Viral Marketing

April 17, 2009 - PRLog -- The award winning social media agency whose clients include Nike, Aston Martin and Samsung are launching Hyper Target, a service which profiles an on-line audience down to age, gender, interest and location and then creates a digital canopy over the target and reaches them through their online touch points. Specific audiences can now be reached at a micro level, achieving greater results for clients wishing to only communicate with their target audience and not waste media budgets on trying to hit their audience by hitting all.

Previously, Viral marketing was about trying to achieve mass views online through using  UGC sites like You Tube to generate views and word of mouth  The 7th Chamber has  developed technology which can interrogate users location, interest, age and gender within social networks like Facebook, Linkedin and Twitter to not only locate the specific audience, but can now track the video views and responses within a several mile radius of any city in the UK and the US. Full European city tracking is being rolled out this summer.

Campaigns which have been subject to Hyper Targeting include; Tennis fans aged 18-40 across Europe, Students in Bristol who drink coffee, Gaming fans aged 8-15 across Europe, SMEs on a global scale for a new on-line address book amalgamation tool and 13-19 year olds in the Leicester area for the health service.

Mobile hyper targeting is also being rolled out, but only in the UK, as more data capture from the mobile operators gives insight into age and gender, allowing brands to reach virally into the mobile space.

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The 7th Chamber - About

The 7th Chamber is an award winning social media agency with offices in London and New York. It’s responsible for distributing and promoting branded viral video, game content across the web and mobile into selected entertainment and social networking sites and the ability to reach out to 50,000 global blogs in varied verticals.

It has been responsible for seeding global campaigns for Aston Martin, Nike, Microsoft, Chevrolet and Samsung.