Report Highlights
As voice tariffs keep falling, one-way charge on mobile communications is launched and communications methods diversify, there is a growing trend of low-price voice services. Operators press ahead with the development of value added services. In 2008, China's telecom operators' value added services market continued to grow rapidly. New technologies and new services propelled the development of telecom value added services in China. Apart from traditionally powerful mobile value added service - SMS, CRBT, WAP and MMS services maintained fast growth. With regard to application, services combining value added mobile communications services and entertainment and communications oriented toward group users are recognized in the market.
With value-added services market's development, VAS platform providers' competition is heating up. After a few years' development, VAS platform market eliminates many small providers. Various value-added services market patterns gradually take shape. As for various VAS platform markets, telecom-grade solution provides have occupied most of the market shares in major VAS platform markets. More professional VAS platform providers provide high quality services.
In the face of competition and changes and challenges in the market, we release 2008-2009 Annual Report on the Value-Added Services (VAS) Platform of China's Telecom Operators, which helps service providers, investors and industry chain grasp more accurately the market's pulse:
* In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' key application solutions, the report depicts changes in the market from the angle of overall investment, investment in hardware, software and services, and investment in market segments, and clearly identifies development trend.
* All-sided and in-depth competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it analyzes related industry links, to present valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Telecom Operators' Value-Added Services (VAS) in 2008
(I) Present Situation of the Global Telecom Market
(II) Present Situation of Value-Added Services in Major Countries & Regions
1. USA
2. Europe
3. Japan
II. Overview of China's Telecom Operators' Value-Added Mobile Services (VAS) in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Market Structure Analysis
(III) Market Segments
1. Short Message Service (SMS)
2. Color Ring Back Tone (CRBT)
3. Multimedia Message Service (MMS)
4. WAP
...
III. Forecast on China's Value-Added Telecom Services Market, 2009-2011
(I) Forecast on Size of China's Value-Added Telecom Services Market, 2009-2011
(II) Forecast on Structure of China's Value-Added Telecom Services Market, 2009-2011
IV. Analysis on Development Trend of China's Value-Added Mobile Communications Services Market, 2009-2011
(I) Value-added mobile communications services market holds bright prospects
(II) The variety of service offerings keeps growing, producing ¡°long tail effect¡±
(III) Division of work will escalate in the industry chain
V. Factors Affecting the Market
(I) Favorable Factors
(II) Obstacles
VI. Analysis on Competition Situation in China's Value-Added Mobile Communications Services (VAS) Platform Market
(I) Vendor Pattern of China Mobile's VAS Platform
(II) Vendor Pattern of China Telecom's VAS Platform
(III) Vendor Pattern of China Unicom's VAS Platform
VII. Recommendations
List of Tables
Development Models of Major Overseas Value-Added Telecom Services Markets
Main Functions of Short Message Service (SMS) in Industry Application
Main Functions Classification of Multimedia Message Service (MMS)
Service Groups under China Unicom's UNI Brand
Number of Users of Key Instant Messaging Products in China
China's Telecom Operators' VAS Classification
...
List of Figures
Size of the Global Communications Market, 2006-2008
Size of China's Operators Market, 2006-2008
Size of China's Telecom Operators' Value-Added Services Market, 2006-2008
Forecast of the Size of China's Telecom Operators' VAS Market, 2009-2011
Forecast of the Structure of China's Telecom Operators' VAS Market, 2009-2011
...
For more information:
http://www.chinaccm.com/
