Royal Purple Launches Select Products in Dual Language Packaging

April 16, 2009 - PRLog -- Porter, TX — Vous parlez français? Oui! Canadian consumer interest in Royal Purple products has been growing rapidly.  Royal Purple has responded by creating new dual-language labels specifically for the Canadian market. "There's definitely pent up demand in Canada," says Royal Purple's VP of Sales and Marketing Mark McFann, "Currently, nearly two of five dealer inquires come from the (Canadian) provinces."

Each of the dual-language labels will provide all standard information in both English and French. The five products available in with dual-language labels include Royal Purple 5W20, 5W30, 10W30 and 15W40 motor oil, and Max Gear 75W90.

“We really needed dual-language labels to address the Canadian labeling requirement," says McFann, "Certainly removing the language barrier should help broaden our reach". The success of the program will be a factor in determining when and what additional products to add in the future.

About Royal Purple
Royal Purple makes synthetic products for numerous automotive and consumer needs. For more information on Royal Purple or its products, contact Royal Purple Inc., One Royal Purple Lane, Porter, TX 77365, 281-354-8600, www.royalpurple.com.