Architecture of Information
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Isabelle Canivet why did you write this book?
To be read on Internet, still it is necessary to be found. To be found, still it is necessary to have accessible and legible contents.
Here are main lines at the root of the reflexion of the book written by Isabelle Canivet, author of the www.action-redaction.com site.
There are some books on the writing web, there are a lot of works on the reference.
But to unite both topics (writing web and natural reference) within the same book is a true challenge.
Writing web and writing for Internet
In writing, the Web answers very definite norms, indeed. It is necessary to respect them at the risk of being unreadable, credible, or even untraceable. In front of his screen, the impatient reader must be guided facing " the infobésité ". Devant son écran, le lecteur pressé doit être guidé face à «l’infobé
An architecture of efficient information is one of the keys of success, but not the only one. To find a site, this one has to be positioned on research engines, if possible in first (three) results – where from the importance of the reference and of the positioning of the site on research engines.
Topics approached by the book of Isabelle Canivet
This book approaches the writing web in a centered approach user, that is to say in the service of the user.
The editor becomes actor and web integrates with plan by working hand in hand with the ergonomist, the graphic designer, the developer, the project manager and the référenceur.
But he also delivers keys to improve his natural reference to position on engines thanks to contents.
Book on the writing and the natural reference for whom?
He contacts the editors, référenceurs, project managers and actors of communication. So many actors, so much different objectives, but all in the service of contents when all is said and done.
It was therefore necessary to put within the reach of these different targets contents which are accessible and interesting for each.
Regarding the author Isabelle Canivet
Isabel Canivet is the creator and the author of the www.action-redaction.com site who establishes herself as a French-speaking reference in writing web and of editorial reference today.
Isabelle Canivet threw her agency of contents web in Belgium and in the Big - Dukedom of Luxembourg.
The agency offers the services of architecture of information, of consultance in contents web, of training in writing web for Internet sites and Intranet.
Hobbyhorse of Isabelle Canivet: the presentation of efficient contents and of quality adapted to media and to target.
Photo:
http://www.prlog.org/
