Art industry has it peculiarities. On one hand it is just like another business – full of hype, marketing tricks, corporate gibberish. On the other, there are “bleeding hearts and artists make their stand” (Roger Waters, “the Wall”). To be successful in the world of art for a young artist requires to acquire those traits of characters which (s)he openly opposes: the so called “professionalism”
Want to be a successful artist? Play by corporate rules. It is a full time job to market oneself. Want to create and dwell in the realm of art? Sell your masterpieces by the sidewalk cheap to lazy tourists.
All we see is pop art. The real art rarely surfaces the public. I have seen the paintings of the underground underdogs and I must say that Picasso is on vacation. Why do I even mention this name? Is it because I was taught that in school? I guess so.
There is no regret. The real art is not for masses. I am not an artist, I have no courage to be become one. In modern reality it is safer to be a mediocre business man than a mediocre writer or painter.
Internet once promised an easy way for the artists to become known. However these days information highway is full of billboards, ads, large corporations. Artists retreat. Commerce advances. Maybe it is the way the world works? Has it ever been different?
Is Shakespeare is just another Elvis?
We put together an on line gallery partially of nature of charity. We would like to give a chance to underprivileged, unknown, shy or any other artists who are not able to fight with mainstream. Who want and need only one thing: to create.
Will we be successful? Who knows? We are trying.
It is interesting however how shy and vulnerable some artists are. Self assertiveness is not something they can boast of. Sometimes I think that a true talent comes with assertiveness. A genius comes with obnoxious amount of it.
A friend of mine noted that “War and Peace” was the art on the level of the TV Show “Friends”. They did not have mass media at the time. People read books for entertainment.
To find striking talent one must dive into the world of not rich and not famous.
Eli Muneca
http://www.my-
