Moulton Logistics Launches Report Writer for DRTV Clients

PRLog (Press Release) - Apr. 15, 2009 - Moulton Logistics Management, the direct response industry’s leading provider of technology-enabled outsourced fulfillment, customer service and analytics services, has released Report Writer. The innovative web-based reporting tool allows DRTV and other direct response marketing fulfillment clients to quickly and easily create customized reports based on real-time data available via Moulton’s robust analytics and reporting dashboard.

Report Writer is the newest addition to DirectView, a key component of Moulton Logistics’ fully integrated web-based campaign management and decision support platform. DirectView provides a comprehensive array of analytics, reporting tools and real-time data feeds that allow marketers to manage and optimize every facet of their direct response marketing campaigns.

Featuring a user-friendly GUI interface and drop down menus for easy criteria selection, Report Writer allows Moulton Logistics clients to build custom reports from scratch or based on one of several pre-defined templates. Based upon the filters selected, Report Writer compiles the report using comprehensive real-time customer and campaign data which can then be viewed on the dashboard or exported into PDF or Microsoft Excel formats for downloading into the client’s internal information systems or delivery to third parties.

“Moulton Logistics places a high priority on delivering the advanced information technology our direct response fulfillment clients need to optimize their campaigns. Report Writer is our answer to the needs of those advanced marketers who require highly customized reporting capabilities,” said Patrick Moulton, Director of Marketing at Moulton Logistics Management. “Report Writer provides a fast, efficient way for clients to immediately access the critical data they need, when and how they need it, to maximize profitability and streamline overall operations.”

Previously, if a client needed a report that was not among the many standard reporting tools available on the Moulton Logistics dashboard, they could request that one be built for them. Though efficient, the process created inevitable delays in the client’s ability to access the important information when it was most needed.

In addition to eliminating the time delays and expenses associated with custom report creation, Report Writer provides:
• The convenience of on-demand access to custom reports
• Streamlined access to key data at anytime and from any location
• The flexibility to create, schedule, run and deliver custom reports based on immediate and changing needs
• The ability to export custom reports into accounting systems or databases, and deliver to third parties such as retail outlets

“Report Writer is perfect for the more experienced direct response marketing clients who have established reporting procedures,” said Moulton. “It is no longer necessary to change their existing reporting processes to match Moulton specifications. We have simplified report writing, which saves our DRTV and other direct marketing clients valuable time and money.”

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About Moulton Logistics Management
Based in Los Angeles, Moulton Logistics Management (www.moultonlogistics.com) utilizes advanced technologies to provide the direct response marketing industry with turnkey direct-to-consumer fulfillment, retail distribution, state-of-the-art customer service contact centers and web-based DR analytics software. Central to Moulton’s offerings is a fully integrated web-based platform that empowers clients to manage all aspects of their campaigns in real-time, providing full back-end visibility and campaign optimization. With 40+ years of experience, automated operations and bi-coastal distribution centers, Moulton Logistics is the one-stop solution provider for the direct response industry’s outsourcing needs.

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