FUEL - Traffic Driving Automotive Advertising
Kia dealers everywhere are looking for ways to cut their ad spending without squelching their message – and to do this, they are turning to the internet. FUEL created Auto E-Cast to meet the digital marketing needs of Kia dealers. Auto E-Cast is a set of long-form web videos, ranging from Kia model walk-arounds to a ‘Why Buy Here’ presentation that Kia dealers can integrate into their website and email marketing.
Recent studies have shown that over 80% of the entire US population watches online videos. Web video is engaging and interactive. FUEL recognizes that there is a huge opportunity for car dealers to incorporate web video into their website so online shoppers can interact with their store and their brand. With a library of customized video walk-arounds about each of the Kia models at their fingertips, Internet Sales Managers can send video responses to web leads.
Once the elements of Auto E-Cast have been integrated into a dealer’s website, FUEL will begin an aggressive Google Adwords campaign and email campaign to drive traffic to the newly re-vamped website.
While initially Auto E-Cast is limited to Kia Dealers, FUEL intends to make this product available to all manufacturers within a short period of time. Dan Rutledge, President FUEL and its parent company, Rutledge Integrated Marketing, believes that “Auto E-Cast will forever change the way consumers shop for cars.”
About FUEL
FUEL is a media production company for Tier III automotive advertising and is located in Council Bluffs, IA. It offers a wide variety of battle-tested television and radio campaigns along with a full catalogue of direct mail services. FUEL is the production-only division of Rutledge Integrated Marketing, one of the top Tier III advertising agencies in the nation. Having been a full-service ad agency in the automotive advertising business for over 10 years, Rutledge Integrated Marketing advertises for five of the top 50 Kia dealers in the country.
To learn more about Auto E-Cast, visit www.autoecast.com.
To learn more about FUEL, visit www.firedupevents.com.
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