This is the mantra many of us were chanting when web based CRM’s hit the market in the mid to late 90’s.
Current frustrations and 20/20 hindsight reveals that business leaders invested in the first CRM’s thinking they would solve problems. What a shock it has been to grapple with the fact that CRM’s brought with them a whole host of new problems.
To name a few:
∙ Sales pros push back from CRM’s that have a steep learning curve and require close attention to detail... after all, sellers’ talents are sales-related, and we are notoriously awful with detail.
∙ Managers push back from CRM’s because the reports aren’t helpful. They sure don’t help them manage sales teams and managers can “fudge” reports to get senior management off of their backs.
∙ Senior management has no time or budget to invest in teaching and learning cumbersome CRM’s to capacity
∙ Pre-designed reports just don’t meet your needs. As good as it sounds, you and I both know, one size does not fit all.
So, the hundreds of thousands of dollars invested in CRM’s quickly become useful only as a tax write off. Not an ideal ROI. Get the entire article is located at: http://www.salesnexus.com/
Drum roll, please … enter the dynamic CRM company, Sales Nexus, a different beast altogether.
The concept is the brainchild of Craig Klein, who is an unusual combination:
Because of his “previous life” in sales management, he is keenly aware of the challenges with CRM’s. From both a sales and IT perspective Klein “gets” out-of the box CRM’s such as ACT! and web based systems such as SalesForce. That is why he is now able to introduce a system that can be easily maintained, with full-service customization to measure, manage, and grow your sales processes for success.
You no longer have to make your best practices fit anyone’s pre-designed parameters.
Get the entire article is located at: http://www.salesnexus.com/
SalesNexus
(800) 862-0134
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com
