Softron Media Services Announces OnTheAir Video Express

PRLog (Press Release) - Apr 14, 2009 -
Press Contact:

Mike Skibra sales-americas@softronmedia.com  Tel: +1.702.275.6353

FOR IMMEDIATE RELEASE

Softron Media Services Announces OnTheAir Video Express
Mac Based Entry Level Professional Playout Application Supports All QuickTime Movie Formats including Reference Movies, Key (Alpha) Channel and HDV/H.264 Clips

Brussels, Belgium – April 14, 2008– Softron Media Services® will demonstrate OnTheAir Video Express® at its booth (SL08928) during NAB 2009 in Las Vegas, NV, USA on April 20, 2009. It will be available for purchase online or from authorized Softron resellers on the same day.  OnTheAir Video Express is a Macintosh® based professional video playout application that is designed to work in conjunction with video cards manufactured by AJA Video and Blackmagic Design.  OnTheAir Video Express supports both standard definition (SD) and high definition (HD) playback of any QuickTime® movie that is placed into an OnTheAir Video Express playlist.  Movie clips that have been created with an Alpha Key (ARGB) using applications such as Apple’s® LiveType™ or Adobe’s® AfterEffects™ can be used to overlay lower third or full screen keyed graphics over live video using OnTheAir Video Express.  HDV and AVC/H.264 clips can be added straight to a playlist and played out; no additional conversions are required. Apple QuickTime movies, even Reference Movies that are still being ingested and/or edited by applications such as Apple’s Final Cut Pro® or Softron’s own ingest application MovieRecorder®, can be dropped into an OnTheAir Video Express playlist and will play out accordingly.  Still images and PDFs can be added to any playlist and, after selecting a playout length, will be output to video just like any QuickTime movie dropped into a playlist. QuickTime movies and PDFs created with Apple’s Keynote can be played out keeping the inter-image timing. OnTheAir Video Express is priced at just € 695 (US$ 1095.)
OnTheAir Video Express has been developed by Softron Media Services. Softron has been supplying Macintosh based professional solutions for radio and television broadcasting for over 25 years.  Softron’s flagship product is OnTheAir Video, an application in use at over 750 television installations worldwide.  OnTheAir Video has been designed to be a fully automated playout server supporting 24/7/365 scheduling of either SD or HD clips with logo/graphic overlay on the clip output as well as simultaneous multi-language output with each clip.  OnTheAir Video is AppleScriptable and supports MIDI as well.
OnTheAir Video Express is designed to be interactive and used in live situations where scheduled output is not the major orientation. This includes on air presentations to overlay graphics on live video and /or events where quick switching between different clips, and different playlists, for outputting to large displays is a requirement.  Since OnTheAir Video Express works with Reference Movies, live ingests can be time slipped and / or paused during capture. OnTheAir Video Express can also use playlists created with OnTheAir Video.

“OnTheAir Video Express streamlined our video play out needs and provided 702.tv with the quality and simplicity of use for our staff. It is a product I would highly recommend to anyone looking to simplify and condense their control room while maintaining a superior on-air quality,” said Chris DeFranco, Executive Producer of 702.tv, a television station based in Henderson, Nevada near Las Vegas.

“We are extremely pleased to bring OnTheAir Video Express to the market.  It fills a void in the marketplace that really needed a professional solution. A Mac product, aggressively priced and easy to use that overlays animated graphics on live video is something our customers have wanted for a while.  This is one of those products that is really customer driven,” says Daniel Tapie, CEO of Softron Media Services.

About Softron Media Services
Softron Media Services, headquartered in Brussels, Belgium, has been providing Macintosh based video and audio solutions for 25 years. Softron Media Services provides applications for small, midsize and larger broadcasters for playout and scheduling, news management, character generation, acquisition and device control. What distinguishes Softron Media Services is the company’s long dedication to providing the highest professional quality video support for Apple’s Macintosh platform. Softron Media Services’s applications offer intelligent and easy to use interfaces. Softron Media Services software applications are available online and by Apple ProVideo specialists throughout the world. Resellers are listed on the Softron Media Services’ website (http://www.softronmedia.com.)Softron Media Services can be contacted at: 470, avenue Moliere, B-1050 Brussels, Belgium, Phone: +32 2 771 7371. For marketing and sales information about Softron Media Services products, please contact Mike Skibra, Softron Media Services Business Development Manager at +1 702 275 6353 or sales-americas@softronmedia.com.

Photo:
http://www.prlog.org/10216993/1