New Book Offers Antidote to Collapse of Economy’s Infrastructure

April 14, 2009 - PRLog -- FOR MORE INFORMATION:
Kari Beckman, 678-990-9032, kbeckman@maximusmg.com or
Ashley Walker, 678-990-9032, awalker@maximusmg.com

Best Selling Author and Top 100 Thought Leader Says “Equipping the Soul” is the First Step in Rebuilding a Country in Crisis

NEW YORK, April 14, 2009 – In a recent Washington Post piece, Deepak Chopra posed what may prove to be the essential, yet largely unexamined question regarding the financial crisis. “What would it take to change a whole subculture that has escaped all ethical boundaries?” Fortune 500 executive coach, author, and radio personality Dave Durand answers this query head-on in his latest book, Win the World Without Losing Your Soul, published by The Crossroad Publishing Company (April 13, 2009). Durand, who runs three small businesses, all of which are experiencing double digit growth for 09, notes, “The answer is that it takes morally trained leaders to change this culture. What we have seen unravel over the past several months is the result of a lack of understanding of what it takes to succeed without compromising basic honesty and integrity. Most of this cataclysmic collapse of institutional and governmental structures could have been prevented in a society led by principles over personalities.”

Named one of the nations top 100 Leadership Minds on Personal Excellence by Leadership Excellence Magazine, Durand’s Win the World Without Losing Your Soul is not a religious tract, but a vital resource for men and women aspiring to long-term success over short-term gratification whether they be mortgage lenders or peanut manufacturers, US Congressmen or state Governors, students or teachers, lawyers or parents. Win the World Without Losing Your Soul is a book for people in every walk of life who are looking for someone to show them that they matter, that they have a specific purpose in life and that pursuing that purpose with resolve and integrity will lead to a lifetime of fulfillment.

To illustrate this, Americans need look no further than the headlines of the nation’s newspapers. Pick a day. Any day.

Durand went back six months and picked October 10, 2008. The Dow was below 9,000. Newspaper headlines reflected the sentiment of its city residents. “Another losing day,” said The Courier-Journal of Louisville, Ky. In Casper, Wyo., Tacoma, Wash., and Fort Worth, Texas, the word “panic” was on the front page. The Indianapolis Star analyzed the actions of the federal government: “Standard options have failed to shore up unstable markets.” The Burlington (Vt.) Free Press and Hackensack’s The Record offered no hope to its readers with respective headlines, “And it just gets worse” to “Running out of options,” with the added zinger, “Finding a cure for financial crisis proves elusive.”

Even before this particular mid-October day to the present day, people have been waiting to see how bad this is going to get, turning to the pages of their newspapers and websites for advice and direction. So far, they’ve received thousands of pages of diagnosis, but no cure.

For those tired of waiting, Durand’s new book is an antidote, a practical roadmap for millions of Americans struggling to make sense of what has happened around them. “People have witnessed that those who pursue success at all costs don’t succeed; they usually end up soulless—some go broke, some go to prison, but others end up desperate, isolated and unhappy, and oftentimes hated. The good news is it doesn’t have to be that way - we can recover and rebuild – we can win the world by seeking (and achieving) success through the avoidance of the common pitfalls that lead to self-destruction,” says Durand.

Interestingly, amidst the gloom of newspaper headlines on October 10, The Star-Ledger of Newark, N.J., began a series on happiness (“How to Get Happy”) calling it “the most sought-after human emotion.” “This was a step in the right direction though they missed a key aspect. True success is about individual transformation. A commitment to excellence and morality will lead to joy and happiness,” observed Durand. “We need to show people that success without compromise is always possible.”

Dave Durand is available for interviews. For more information on Win the World Without Losing Your Soul, or to schedule an interview, please contact Kari Beckman or Ashley Walker at 678-990-9032, both with The Maximus Group.