Birmingham, Alabama. Fairways Golf Vacations announced today that the tour wholesaler had formed three new and important strategic alliances to strengthen its reservations process and broaden its product offerings to its customers. These alliances included Avis and Budget for tour car rentals, InfoTree’s ProTourSQL tour operations software, and TravelGuard for travel insurance. Alan B. Hale, CTC, Fairways’ President and CEO, said, “Our team is moving forward quickly with our plans to broaden our product line to include more quality components to the golf vacations booked with Fairways. We feel that each of these alliances brings our agent partners, and Fairways, a competitive edge of quality products with long standing reputations for superior service. From TravelGuard, to AVIS/Budget and with InfoTree, we feel that we can deliver ultimate customer service to our agency channel and to our customers.”
Fairways’ world-wide golf tour packages will now include vehicle rentals with Avis/Budget and will be an option for all FIT bookings. In addition, Fairways completed an extensive evaluation of tour operator software and selected InfoTree as its new platform for all tour reservations. Finally, TravelGuard was selected to provide comprehensive golf vacation package insurance for all sales effective immediately.
