Environmentally Driven Building Practices Receive Boost

April 14, 2009 - PRLog -- Abu Dhabi UAE
A comprehensive low carbon emission concrete solution, the first ever in the Gulf is set to change the face of environmental-friendly building forever. A culture of bringing technical innovation to the UAE through global collaboration has culminated into the exclusive partnership between iCRETE, a USA based specialist systems provider and Unibeton Ready Mix, the largest concrete manufacturer in the United Arab Emirates. The exclusive partnership puts Unibeton firmly in the lead in terms of low emission concrete innovation, with the capability of achieving carbon emission reductions significantly higher than any concrete supplier in the Gulf. Unibeton’s low carbon emission solution benefits developers and contractors with an immediate sizeable contribution to the LEED compliance scorecard requirements. The good news is that this massive leap in environmental innovation does not cost more than conventional non eco-unfriendly concrete.
Today, the largest concrete manufacturer in the UAE, Unibeton Ready Mix announced that it has taken the lead in the realm of green technological advancement as a result of its exclusive partnership with USA based clean technology provider of advance concrete production systems, iCRETE. ‘This unique partnership forges the innovative systems excellence of iCRETE with the product leadership of Unibeton to herald a new era of the comprehensive low carbon emission concrete solutions to the UAE.’ said Engineer Mohammed Shehadeh, Senior Vice President of Unibeton Ready Mix, a wholly owned subsidiary of the Al Fara’a Integrated Construction Group.
According to Juan Carlos Terroba, the Chief Executive Officer of USA-based iCRETE, ‘Concrete is essentially made up of solid matter and the bonding agent that ‘glues’ the particles together. For centuries, the proven bonding agent has been cement, which is the world’s second largest contributor to the noxious greenhouse gas emission, carbon dioxide. Fundamentally, to reduce these emissions, scientists have looked at using bonding agents that do not emit carbon dioxide instead of cement and the challenge has been to retain the characteristics of strength, shrinkage, durability and permeability, which are required to build taller and more complex buildings of the day.’
‘The exclusive partnership between iCRETE and Unibeton is a massive leap forward for the UAE and part of it is only available in the UAE. We are now able to further optimize on a wider variety of concrete mixtures and save resources. By using improved quality control equipment, we can also reduce waste at site. When specifications are adjusted for these new developments, savings can be achieved or better concrete can be produced at no extra cost. This is the complete solution.’ said Unibeton Technical and Sales Operations Manager, Dr Denis Beaupre.
Backed by nearly three decades of true vertical integration across the Al Fara’a Group’s nine fully integrated business units, Unibeton Ready Mix differentiates itself as the leader in concrete innovation, operational efficiency and distribution capabilities that render it the leading concrete producer in the Gulf.
‘We  focus on harnessing the Al Fara’a Group’s turnkey capabilities of on time delivery, innovation and high quality to ensure that Unibeton Ready Mix is able to deliver ground-breaking products within very short timeframes while ensuring customized care throughout the project journey.’ concluded Dr JR Gangaramani, President and Executive Chairman of the Al Fara’a Group.  
-ends-
iCRETE is a clean-technology provider of advanced concrete production systems to the construction industry. iCRETE’s mission is to elevate the construction and concrete industries to a new standard of profitability, standardization and environmental stewardship. iCRETE’s core business is licensing the iCRETE system, a mix design and quality solution for concrete producers, which is transforming the way ready mixed and precast concrete is designed, produces and used worldwide.
Unibeton Ready Mix is the largest ready mix concrete producer in the UAE and is well known for its highly acclaimed self-compacting concrete. With its focus on product leadership and extensive research and development capabilities, Unibeton delivers on product leadership coupled with operational excellence through distribution capabilities that span the United Arab Emirates. Unibeton has an impressive repertoire of supply contracts including the world-famous Jumeirah Palm Island in Dubai; the engineering marvel, Sheikh Zayed bridge in Abu Dhabi and the intricate Ferrari Themed Park on Yas Island in Abu Dhabi.
The Al Fara’a Integrated Construction Group, which was founded in 1980 spans property management, general contracting and even construction materials and services such as concrete (Unibeton Ready Mix, the largest concrete manufacturer in the Gulf), mechanical, electrical and plumbing supply and services (Al Sabbah Electro-Mechanical) and even interiors and joinery works. Al Fara’a has an international footprint and employs some 15,000 people from various corners of the globe. With a track record of 100% on time delivery, within budget and beyond quality expectations, Al Fara’a boast a 50% repeat customer ratio and has enjoyed nearly 70% growth over the last three years. Al Fara’a has achieved remarkable results in the realm of rewarding career growth and the personal development of his employees with a wide scope of training, recreational and developmental activities spanning multiple disciplines.
Issued by:
Nicole Martin
Group Communications Manager
Al Fara’a Integrated Construction Group
Tel: +971 3 782 5825 ext 702
Cell: +971 50 106 2343
Email: nicole_m@alfaraa.com