In the animal health and nutrition industry, the Greater KC area is the national leader. KC area companies account for nearly 34 percent of total sales in the $16.8 billion global animal health market. The Kansas City Animal Health Corridor was formed in August 2006.
To continue building on the success of Kansas City as the national leader; The Kansas City Animal Health Corridor turned to Market Directions, a brand performance firm, to measure the impact of the Brand in the marketplace.
An international survey of animal health industry executives was conducted. The results will be used to improve event and networking offerings for the animal health industry and to increase KC’s competitiveness as a first-choice location for animal health corporate investment.
"It's clear that the Kansas City Animal Health Corridor has managed to create a strong brand presence in a very short time," Spaulding said. Leveraging the presence of the many animal health companies already in the area and specifically the peer exchange is a powerful influence on the continued expansion of the Animal Health Corridor. Kansas City’s talented workforce and its long heritage as a transportation hub is also of significant value to the senior executive’s decision to expand or relocate.
The willingness to promote Kansas City's Animal Health corridor is already strong, and there are clear indicators of market activity and intent to relocate and/or expand within the industry. Kansas City’s Animal Health Corridor’s offering of business relocation assistance is coveted and will be influential in the decision process and in a smooth relocation process for the companies.
It is a very exciting time for the Kansas City Animal Health Corridor, Spaulding said. Among her key recommendations were the opportunity to increase involvement of companies regionally and nationally and create even more awareness and recognition of Kansas City as the national leader for the location and growing success of animal health companies.
