Cunningham Strategic Communications (CSC), a Boston-based cause marketing firm, today launches PR Made Simple!, a personalized training program that provides nonprofits and small businesses the necessary tools they need to implement their own PR campaigns—without making a huge investment. PR Made Simple! will present practical, do-it-yourself PR strategies that an organization’
“All organizations need PR. Public awareness of an organization brings increased funding, membership and community support,” says Kim Cunningham, president of Cunningham Strategic Communications (www.cunninghampr.com)
PR Made Simple! includes five hours of on-site training with an unlimited number of staff. Participants will receive the CSC Toolbox, which includes press release templates, letter to the editor samples, how-to materials, useful resources and a media training handbook. Interactive media training will be provided for up to four executives and will include speaking with the media, shaping messages, using sound bites and on-the-spot practice interviews.
“Just having an incredible organization won’t make people beat down a path to your door. You have to be proactive and tell them about your accomplishments, invite them to your events and build relationships with the local media,” continues Kim Cunningham. “PR is easy if you have the right tools!”
For more information on PR Made Simple!, contact Kim Cunningham at kim@cunninghampr.com or (781) 223-4042.
