Bogota colombia, New York, New York
Richard griffiths has worked with NASA, the US Federal Government and with Hollywood powerhouse celebrities such as George Clonney ( think electric car-ER fame) and with eco celebrity Leonardo Dicaprio as well as the City of New York (think Yellow cab) all aimed at one thing, to change perception. Richard griffiths and his firm ethical trade is aimed just at doing that " creating a better image of colombia through positive media and globalization of its core products.
Starting in 2008 ethical trade has reached millions of americans through direct marketing of colombia. In 2009, ethical trade has launched a series of large scale brand association programs all aimed at foster a better image for the south american country located in some of the most turbulant territory in the world.
We feel that colombia is now becoming an emerging nation and that both the people of colombia and its products are starting to gain an international reputation for quality and most of all being socially responsible. Programs using crs are very developed in colombia and the surpass even north american standards in many industries such as floral. "stated ethical trade"
Griffiths, a south african and british citizen grew up in north american however, has lived most of his adult life in latin america. Once know for being the man behind the electric car griffiths is pleased to be a spokesperson for a new colombia
Photo:
http://www.prlog.org/




