Service businesses and independent professionals often feel overwhelmed when they struggle to get more clients online. They face 2 challenges: first, growing an opt-in list: a list of prospects who agree to receive your emails. In today's climate of email overload, each permission can be worth thousands of dollars in potential revenue.
The words :free ezine:" no longer motivate prospects to sign up. Today's online marketers need to be sold on a freebie, just as they are on a product or service.
The second biggest challenge marketers face is attracting clients through their websites. The key is to attract clients through three copywriting strategies, using words and phrases and build trust, credibility and urgency.
Cathy Goodwin, a copywriter who specializes in online marketing for professional services, shares tips and ideas for building opt-in in a teleseminar scheduled for Thursday, April 16, at 10 AM Pacific (1 PM Eastern). "It's not enough to create a list," Goodwin says. "You need to build business relationships with those who sign up and agree to receive email messages."
Cathy Goodwin will show listeners how to use 3 effective tools to attract targeted prospects (and discuss why some widely-used methods are a waste of time). She will share 3 specific copywriting techniques that a website needs to create an effective list-building program.
Thursday, April 16, 2009
10 AM Pacific / 1 PM Eastern
The teleseminar will be held Thursday, April 16, at 1 PM Eastern Time. Attendees can listen from anywhere on the planet by phone and audio webcast. Subscribers also have limited time access to a recording after the call is completed. http://www.makewebsiteprofits.com/
The teleseminar is designed for business owners and any professionals who want websites that attract clients and generate revenue.
Host Cathy Goodwin offers online website marketing consulting and copywriting services through her site www.copy-cat-
Space is limited. An mp3 recording will be available only to those who pre-register.
Copy-Cat-Copywriting offers Cat Chats teleseminars every month. Visit
http://www.MakeWebsiteProfits.com/
