“We have already undertaken efforts within Armenia to establish self-perceptions and satisfaction levels of visiting tourists”, says Marketing Director, Syuzanna Azoyan. “We now want to ascertain what the global tourism industry thinks of us and understand how this matches with how we see ourselves. We hope the tourism industry will rally around our efforts and take part in the survey”.
The results will help the Agency better shape its future marketing approaches; ensure that messages specifically focus on the unique selling points and core interests of tourists. Armenia’s tourism arrivals have grown steadily in the past decade; exceeding more than half a million in 2007. However, with international tourism expected to stagnate or decline in 2009 due to the financial crisis, ATDA is aware of the importance of cost-effective and well-grounded marketing activities.
The survey (www.armeniainfo.am/
Contact: Lilit Muradyan
Email: help@armeniainfo.am
http://www.armeniainfo.am
