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Follow on Google News | Armenia Listens to International Tourism CommunityIn an effort to improve Armenia’s image within its target markets, the Armenian Tourism Development Agency (ATDA) has launched its first large-scale online survey to hear the views and perceptions of existing and potential tour operators.
By: Armenian Tourism Development Agency “We have already undertaken efforts within Armenia to establish self-perceptions and satisfaction levels of visiting tourists”, says Marketing Director, Syuzanna Azoyan. “We now want to ascertain what the global tourism industry thinks of us and understand how this matches with how we see ourselves. We hope the tourism industry will rally around our efforts and take part in the survey”. The results will help the Agency better shape its future marketing approaches; ensure that messages specifically focus on the unique selling points and core interests of tourists. Armenia’s tourism arrivals have grown steadily in the past decade; exceeding more than half a million in 2007. However, with international tourism expected to stagnate or decline in 2009 due to the financial crisis, ATDA is aware of the importance of cost-effective and well-grounded marketing activities. The survey (www.armeniainfo.am/ Contact: Lilit Muradyan Email: help@armeniainfo.am http://www.armeniainfo.am # # # About ATDA The Armenian Tourism Development Agency (ATDA) was established as the Government’s tourism promotion arm in June 2001. In partnership with private businesses, its aim is to promote Armenia in local and international markets, and create programs aiding the overall development of Armenia’s tourism industry. End
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