Online sports retailer UKSoccershop.com have launched a reviews website aimed at increasing customer interaction with their brand. The Wordpress based reviews portal offers customers a unique opportunity to share their experiences - positive and negative - with potential buyers.
The review site has been setup as part of UKSoccershop's ongoing social media drive as they strive to increase customer participation and feedback with their brand. Just last week, the company launched their own corporate blog at http://www.uksoccershopblog.co.uk, aimed at providing better communication to customers regarding the latest products, news and promotions.
This week, it is the creation of a reviews site which the company hope will add value to their brand.
"Taking on board the views of our customers is essential to any business," said owner Simon Pretswell. "We are continually striving to improve our service and feedback from our customers is vital in that respect."
"We hope our customers will share their positive experiences as this is naturally a useful factor in giving other consumers the confidence to buy from us, but equally important to us are any complaints or improvements our customers may have".
"Whether they found the website difficult to navigate, they felt confused by any of the updates we gave them or they have any other suggestion on how we can improve, we're keen to hear it."
"Over the course of the past year, we have made some huge changes to our business model based solely on the feedback of our customers. It's a competitive marketplace and with the effects of the credit crunch, we have an even great requirement to look after our customers."
To leave a review at http://www.uksoccershopreviews.co.uk, customers simply need to register and leave a comment on the main page of the blog.
If successful, the company hope to expand the network to include product reviews.
