Young Fashion Designer Takes Her Models Direct From The Real World

PRLog (Press Release) - Apr 10, 2009 -
Bristol, UK - An innovative new Canadian runway show will mark a great leap forward for the fashion world, as it uses real women as catwalk models.

Fashion designer Cheri Milaney will use twenty non-professionals to model her new collection at the LG Fashion Week in Vancouver.

Milaney has had to alter her clothes to fit each of the women who are to (http://www.modelsdirect.com/ourmodelssay-select.html) become a model for the night. The models range from size 2 to size 16, so it will be a lot of work to make the clothes fit, but that’s part of the point, she says.

"It's not just a runway show," said Milaney, "it's about bringing life to the clothing."

Using real women to showcase her collection allows her to do more than just find models to show off her clothes to best effect. Milaney hopes her show will shake up traditional notions of ideal beauty and give younger generation role models to look up to.

As for the women who will walk the catwalk, they’ll receive a crash course in runway modelling from Ben Barry, author of Fashioning Reality. It might not be much of a substitute for the experience of a long (http://www.modelsdirect.com/faq/index.php) career in modelling, but it will get them through the night just fine.

Damian O’Connor applauds the initiative taken by Milaney in her show. O’Connor, who is Managing Director at UK modelling agency Models Direct, says he has seen a real shift in the modelling industry in recent years.

“We’ve really noticed a trend away from people using conventional-looking catwalk models,” says O’Connor. “Many clients are coming to us looking to find models who represent the real world. This is especially true in advertising and marketing, where clients are looking to find a model that will help create empathy with the audience.”

“I think Cheri Milaney’s bold concept for her show demonstrates that a similar trend is occurring in the world of fashion,” he says.

Further links/information:

* To find out more about Models Direct: http://www.modelsdirect.com

* Find out about how you could become a model:

* To find a model for your business: http://www.modelsdirect.com/find_a_model/index.html

Contact details:
Dave Chandler
Campaign manager
t +44 (0) 870 041 0459
dave@hubbub-uk.com