Hurley Challenges Art Institute Students to Design the Ultimate Survival Outfit

April 8, 2009 - PRLog -- Students at The Art Institute of California – Orange County were asked what they would take with them for a month long trip to the island of Bali if they were only allowed to bring one outfit. Hurley has challenged the students to design a three piece outfit that can take a person from day to night, land to sea and beyond.

Hurley, a leading youth brand rooted in skate, art, music and beach culture, is offering a $5,000 tuition scholarship to The Art Institute for the student who can present a functional, innovative and practical outfit that meets their criteria.

"Driven by creativity and freedom of expression, Hurley has proudly offered this scholarship to show our commitment to youth by allowing them an outlet to express their passion for fashion," said Tony Wodarck, Hurley Brand Marketing Coordinator.

The competition is open to currently enrolled students and students planning to enroll at The Art Institute of California – Orange County. Entries must be submitted to The Art Institute no later than May 1, 2009. Visit www.ocscholarship.com for complete entry requirements for this and other scholarship opportunities available at The Art Institute.

“At The Art Institute, we are always looking for opportunities to partner with industry leaders like Hurley,” said Mary Ann Gale, Fashion Design and Fashion Marketing & Management Academic Director. “Our students appreciate the chance to earn a scholarship and recognition from a company they respect.”

Media Contacts
Tricia Cook, 714.338.1303 or tacook@aii.edu
Veronica Orozco, 714.830.0221 or vorozco@aii.edu

About Hurley
Founded in 1999, Hurley is a leading youth brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney and Barcelona. For more information, go to hurley.com.

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About The Art institute of California – Orange County
The Art Institute of California – Orange County is a design, media and culinary arts school providing bachelor’s and associate’s degree programs in Advertising, Baking & Pastry, Culinary Arts, Culinary Management, Digital Photography, Fashion Design, Fashion Marketing & Management, Game Art & Design, Graphic Design, Industrial Design, Interior Design, Media Arts & Animation, Visual Effects & Motion Graphics, Visual & Game Programming and Web Design & Interactive Media. Located in the heart of Orange County’s South Coast Metro region, The Art Institute is in close proximity to Orange County’s thriving business community, cultural attractions, shopping, entertainment and its famous beaches. The school is one of The Art Institutes (artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.