PIP Printing & Marketing Services
PIP Printing and Marketing Services this week marked its 25th anniversary, according to top company representatives. The Northbrook, IL-based company first opened it’s doors on March 26, 1984, at a storefront location. While it’s line of products and services has changed over the years, PIP Printing’s mission remains the same.
“After all of these years, we’re still committed to bringing Chicago-area customers top-notch customer service and quality products at the lowest possible price,” said Erin Boudreau, PIP’s Vice President of Digital Operations. “In addition to traditional, offset printed products, we now offer personalized 1:1 printing, posters and banners, document scanning and PDF creation, online ordering and an entire suite of services aimed at improving our clients’ marketing response rates,” Boudreau said.
This shift toward combining traditional printing products such as stationery and business cards with the latest technology is also reflected in the company’s name change.
“We started out simply being called PIP Printing, PIP being an acronym for Postal Instant Press, because back then, the Post Office was the fastest thing around,” Boudreau said. “But last year we changed our name to PIP Printing and Marketing Services as a way of showcasing the wide-range of marketing products and services we now offer.”
While some printing companies merely offer their clients products, PIP distinguishes itself by offering clients solutions.
“We feel that we have moved beyond simply selling printed paper,” Boudreau said. “By offering our clients various marketing tools, we like to think we are instead working as a partner to help them grow their businesses, rather than acting merely as a vendor supplying them with a product.”
Some ideas PIP has helped implement include e-mail marketing, personalized mailers, and special leave-behinds such as pens, mugs and other advertising specialties. To mark their anniversary, PIP sent a special e-mail to clients and prospects, inviting them to take an online quiz focusing on 1984 trivia, giving the winner a discount on future orders.
Boudreau admits celebrating 25 years is an important milestone, especially in this tenuous economic climate.
“We’re seeing more and more companies downsize or fold under the current pressures,” Boudreau said. “We’re confident that our 25 years of experience will help us weather this storm and continue to grow for at least 25 more.”
Photo:
http://www.prlog.org/
