Chapel Hill, N.C. – Jennings president and chief executive officer, Dan Dunlop, was the featured speaker today at AdFed U - an event produced and sponsored by the Ad Federation of Charleston. Presented as a public service, AdFed U is a series of seminars for local businesses. Each event in the series provides timely information about the current state of advertising, best practices for working with advertising agencies, and information about trends, issues and new technologies. The gathering took place at College of Charleston’s Tate Center for Entrepreneurship, in Charleston, S.C.
Dunlop’s presentation was titled "Big Ideas for Your Shrinking Ad Budget." Attendees learned about high-impact, low-cost ways of keeping their business visible to customers during this recession, including the use of social media. Dunlop also provided tips and information on planning media and managing an advertising budget. For more information on AdFedU, go to http://adfedcharleston.com/
About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.
