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HINCAPIE™ SPORTSWEAR LAUNCHES NEW DENIM WEBSITE WWW.HINCAPIEDENIM.COM
Premium Apparel Manufacturer Merges Style in Motion with Style in Life
Greenville, SC--Hincapie™
“I’m very proud of Hincapie Premium Denim and the new website,” said Rich Hincapie, President of Hincapie Sportswear. “I think the site really captures the brand image and excitement of our new denim collection. Our customers are interested in contemporary style on and off the bike. Designer denim is an integral part of today’s active lifestyle for many people. The Hincapie Premium Denim Collection features fashion-forward designs for the modern lifestyle. The new denim line definitely enhances the high fashion and distinctive style that is exemplified by our Hincapie cycling apparel line.”
Customers and fans can immerse themselves in the exciting world of high fashion designer denim at www.HincapieDenim.com. The visitor experience helps to enhance the Hincapie Premium Denim brand image that Hincapie is communicating through the chic graphics and imagery on the site. The new website features stylish photos of Tour de France stage winner, George Hincapie and his wife Melanie modeling the fashionable new collection. “We worked hard to make sure that the new website mirrors the Hincapie Premium Denim brand image,” said Kirk Flinte, Interactive Marketing Manager for Hincapie Sportswear and lead designer on the website project.
Hincapie has created stylish designs that look and feel as good on the runways of Paris as they do on the back roads of California. Hincapie Premium Denim jeans retail for $144.99 and are available in popular men’s and women’s sizes in five designer styles for each gender. The garments are available through select Hincapie bicycle retailers and on www.hincapie.com. Information on Hincapie’s entire line of men’s and women’s apparel is available at www.hincapie.com or at Hincapie retailers nationwide.
For more than 50 years, the Hincapies have dedicated themselves to excellence in the sport of cycling. Through Hincapie Sportswear, they are combining the lessons they have learned on the road with excellence in customer service, quality craftsmanship and stylish designs, to create the most comfortable, functional and stylish cycling apparel in the world.
About Hincapie™ Sportswear, Inc.:
Hincapie™ Sportswear, Inc., headquartered in Greenville, S.C., is a manufacturer and marketer of distinctive clothing for the performance cyclist. The company creates premium, custom cycling apparel and accessories for competitive teams and clubs. Hincapie also manufactures a retail line of high-tech, performance cycling apparel and accessories available through bicycle retailers nationwide. The company also manufacturers Hincapie Skin Defense SPF 30 sunscreen and Hincapie Premium Denim. For more information, please visit www.Hincapie.com, www.HincapieSkinDefense.com and www.HincapieDenim.com
Photo:
http://www.prlog.org/
