The Alternative takes home Gold at leading Awards

April 8, 2009 - PRLog -- Creative Engagement agency The Alternative is celebrating being award winners at the 2009 International Visual Communication Association’s (IVCA) 21st annual awards.   This year’s event celebrated the finest achievements in the industry and recognised business effectiveness, originality, creativity and production arts.

The Alternative was awarded two of the coveted prizes on the night which included the prestigious Gold award in the category of “External Live & Experiential Communications" with its innovative Gesture-Based Interactive Window, for client Orange.
The judges' citation read as follows
“Ground breaking truly engaging experience. The judges felt it stood out as a leading edge creative solution, which exceeds all their expectations. Inspiring, exciting and fun”

The Alternative also scooped a silver award in the “Internal Live & Experiential Communications”category for its work on the Orange Retail Unsigned experience. A project that set about championing the spirit of engagement with the Orange brand. Judges noted that it was  
“A fun way to bring an external message internal. It created a story that maximised the brand positioning”.

IVCA Chief Executive, Marco Forgione, commented: “The Awards dinner on Friday evening was a wonderful celebration of the very best in the industry.  We saw the incredible power and creativity of the industry, and its ability to establish meaningful emotional engagement with audiences.”

The Alternative’s New Opportunities Manager Ebenezer Banful added: "We are delighted to have won such prestigious awards for our work with Orange. The IVCA awards set the benchmark for the industry so it’s always wonderful to see our hard work rewarded and for the team to gain such recognition. The working relationship between The Alternative and Orange has been a success both for brand and agency for a long time and these awards prove that”.

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The Alternative has existed since 1996 when it became one of the first specialist engagement agencies. The mission has always been the same: to help large companies and organisations generate meaningful engagement.

The Alternative particularly flourishes when the tried and tested becomes the tired and testing. The service offering is led by the proposition Create Something Different.
Please Visit www.thealternative.co.uk