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Global Brands Converge At The eMetrics Marketing Optimization Summit London To Consider The Effects Of Data Driven Marketing
Industries hit hardest by the recession explain how web analytics is a key factor in their recovery programme
Rising Media today confirmed the full line up of panellists and speakers at the eMetrics Marketing Optimization Summit London 2009 - the premiere global event and executive forum for optimizing online marketing value.
This year’s event features a panel session with a lineup of senior marketing experts from industries facing the toughest challenges during the economic downturn. The keynote session, moderated by Jim Sterne, includes Jonny Freeman from Honda, Greg Moseley from Direct Line and Jukka Kamarainen from Airmiles. The panelists will share their expertise and advice on data driven marketing and how measuring the effectiveness and efficiency of their digital campaigns is crucial to the growth of their businesses.
Jim Sterne, Founder of the eMetrics Marketing Optimization Summit says:
“This impressive panel of experts represents the industries hardest hit by the economic climate. They are using analytics to maximise marketing spend and achieve the highest ROI possible. It is their expertise in data driven marketing which is helping their brands through these tough times. I am delighted to welcome the panel to this year’s event and look forward to what will be a very inspiring and thought provoking session.”
The eMetrics Marketing Optimization Summit London 2009 takes place on 18-19 May at the New Connaught Rooms, Covent Garden.
Hosted by Neil Mason, one of the UK's foremost online marketing experts, senior representatives from leading global brands will gather to learn, network and share insights on how to accomplish more with less. The programme was designed to help decision makers maximize the return from their digital marketing campaigns as they face challenging market conditions ahead. The Summit will help businesses explore, understand and consider new marketing opportunities.
Additional Keynote presentations will be given by such well known brands as Dell, L’Oreal, Ask and Yell
The full agenda can be seen at http://www.emetrics.org/
Media Contact:
Andy Brown
Reality PR
phone +44 (0) 208 663 6111
andy@realitypr.co.uk
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http://www.prlog.org/
