Building a Stronger Image for Small and Rural Business.

PRLog (Press Release) - Apr 06, 2009 -
Small and rural businesses will now be able to take a new perspective on fine tuning their business activities to lift their profile with customers.

Divine Branding has just launched a new service aimed at helping small and rural businesses strengthen their business profile and branding image, with a view to developing stronger long term relationships with their customers.

Divine Branding Manager and partner Jeff Bultitude says that “Branding is more than just a logo or brochure, it’s what people actually think and believe about you and this can be influenced by many aspects of your business.” Jeff went on to explain that the primary function of their services was to shape customer perceptions by “Divining” the true strengths and culture of a business. Once a true image emerges, and any challenges are identified and ironed out, a branding theme and message can be developed and applied. This theme provides a link between the customer and the true values, products and services offered by the business. “ People make the mistake of thinking the logo IS the brand, but really the logo only represents the branding values. If the actual customer experience matches the message, then you have a much more powerful story. It’s a longer term strategy that pays dividends in customer loyalty and referrals” he said.

Divine Branding is an evolutionary branch of their existing business Graphical Constructions. The Branding services emerged as a result of the terrific response they received from customers to their ‘complete’ approach to developing strong branding and marketing strategies. As a result, Jeff & Leonie developed a three phase methodology to business branding that can be used in whole or part.

“The current economic downturn means that we all need to look at effective and affordable ways we can fine tune our activities to maintain customer loyalty, generate new customers and remain competitive.” Said Divine Branding Manager and partner Leonie Cridland. “Fortunately, rural business and cottage industries are in a position to be very quick on their feet and can implement simple changes that can make quite an impact on their business for the longer term.”

Jeff & Leonie made a ‘tree change’ to rural NSW five years ago and also manage a small property, giving them a unique insight into rural business and country life. Their wealth of experience in sales & marketing, graphic and web design, gained in a more corporate environment, is now helping country businesses take a more holistic approach to their business branding efforts.

More information about shaping customer perceptions through Business Branding, and a profile on both Jeff and Leonie can be found on the Divine Branding web site at www.divinebranding.com.au, or contact them directly on 1300 781 971.