BONO’S PIT BAR-B-Q GOES MOBILE WITH QITTLE
Franchise will give customers mobile updates, specials, news and SMS coupons
Bono’s Pit Bar-B-Q, an award winning barbeque franchise restaurant in Florida, has launched a mobile marketing campaign using Qittle’s mobile platform.
“We have been thrilled with the immediate success and response to this new marketing strategy. We are able to reach our customers when they are thinking about food and getting hungry. Our redemption rate in the first month has been around 14-15 percent whereas our print coupon marketing yields a 1-2 percent redemption rate,”said Josh Martino, Vice President of Operations and Legal Counsel for Bono’s.
The franchise is offering weekly specials such as free appetizers with an entrée or free drinks with a meal. The advertising is being sent via SMS text messaging, Table Tents and through Bono’s email database.
“Bono's has had great success implementing a SMS mobile marketing campaign and building it's database. The ease and effectiveness of the Qittle platform, its ability to reach customers, and Bono's desire to cut marketing costs by bringing some of the marketing in house were a natural fit.” said Jason Snead of Qittle’s sales team.
Bono’s has been serving “Real Pit Barbecue” since 1949 and is about to celebrate its 60th anniversary. Bono’s strives to not only serve great food but also provide an authentic traditional southern BBQ experience. http://bonosbarbq.com/
Qittle helps businesses create, customize and manage a mobile marketing initiative. The company serves as an SMS OEM to the software and services industry. It has signed up numerous clients including MindBody Software, Snowmass Village, YNot Advertising, Grocio, ResortQuest, Joie de Vivre Hotels, High Tower Agency and The Aspen Club & Spa. http://qittle.com/
If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com
