When managing the funds of your pay-per-click campaigns, there are two ways to go about it. Advertisers can either choose to make a deposit first and have the system (Google, Yahoo, or MSN) makes a deduction from the prepaid balance until the funds runs dry, or they can choose to pay the outstanding charges at the end of the billing cycle. Analogically speaking, it’s almost like “prepaid airtime” vs. “pay-at-the-
Some search engines accept both methods and some only accept a particular method, and each search engines have their own minor variations on the policies.
We have gathered info on payment options offered by the three major search engines.
1. Prepay - This method requires advertisers to pay before their ads can start running. As users click on the ads, the system deducts the charge from the advertisers’
Google - Available, Accepted Payment Methods:Credit Card, Debit Card, Bank Transfer
Yahoo - Available, Accepted Payment Methods:Credit card, Pay Pal
MSN - Not Available
2. Postpay - This method requires advertisers to pay after their ads start running and charges accrued.
Google - Available, Accepted Payment Methods:Credit Card, Debit Card, Direct Debit
Yahoo - Not Available
MSN - Available, Accepted Payment Methods:Credit Card, Monthly Invoice
3. Both Prepay and Postpay - This is a new payment option introduced by Google. It’s sort of a mix of both prepay and postpay. Advertisers can choose the amount they wish to pay for each postpay payment. Advertisers can even overpay the charges to create a surplus of funds (which acts like prepaid balance).
Pitstop Media is a Vancouver based company, providing online marketing services. We offer pay per click vancouver services, seo services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance.
