This campaign was inspired by Celeste Orangers- Ariel’s extremely close friend of over 20 years (they met the very first day Ariel checked into NYU’s Weinstein dorm) who was diagnosed in May 2005 with stage III breast cancer, and today can call herself a survivor. While recording his uplifting, violin-laden version of the song, Ariel decided he wanted to utilize the track as a vehicle for spreading optimism and hope amongst women battling the disease. By partnering with Komen Greater NYC, Ariel was able to utilize the song as a tool to raise money to be put towards the advancement of breast cancer research, education, screening and treatment to eradicate breast cancer as a life threatening disease.
Celeste Orangers was diagnosed in May 2005 with stage III breast cancer. Her treatment included chemotherapy, mastectomy, radiation, and what was then a brand new gene therapy- an IV drug treatment called Herceptin. In April 2005, Herceptin was just approved as a wonder drug in treating breast cancer, and Celeste was one of her doctor's first patients to receive it. “I believe I am here today because of that new protocol. Without the fundraising done by organizations like Susan G. Komen For The Cure ®, Herceptin would have been many years off, and I probably would not be here,” says Orangers.
Richard Butler (lead singer of The Furs), heard Ariel’s cover and reached out to say- “I loved the version… well done!” “Pretty In Pink” just hit #4 on MTV Logo's “The Click List” for the second week in a row and with continued fan support is on the rise to the top. Ariel’
The Greater New York City Affiliate of Susan G. Komen for the Cure was founded in 1990 and has raised over $45 million to date. The organization is devoted to its local community, disbursing up to 75 percent of net income to local breast health programs in the five boroughs of New York City, on Long Island and in Westchester and Rockland Counties. In 2008, Komen Greater NYC awarded close to $3.2 million in grants — $2.3 million will support 38 community-based organizations that provide breast health programs to underserved women, $225,000 will increase capacity of local researchers to enroll women in breast cancer trials, $45,000 will help fund local breast cancer conference and education programs, and $1.3 million will go for research. For more information, visit the Komen Greater NYC Website, www.komennyc.org.
For a direct link to purchase “Pretty In Pink” on iTunes, please visit: www.arielaparicio.com/
For more information on Ariel Aparicio and to watch the “Pretty In Pink” music video, please visit www.arielaparicio.com or www.myspace.com/
What The Press Are Saying:
“Ariel, whose debut release established him as a force to be reckoned, has expanded his scope on this new record…a bit of Bowie… with an edge sharpened by true rock and roll grit.” – THE DELI
“A big, welcome breath of fresh air.” – AMPLIFIER MAGAZINE
“Dig Lenny Kravitz? Then get into our Cuban-born Brooklynite Ariel Aparicio’s cool, lyrically thoughtful new release, which rocks out with plenty of, yes, brilliant moments.” – NEW ENGLAND BLADE
"Ariel Aparicio, a man who flat knows rock and roll" - LOCAL VERTICAL
“His music is generated by pure adrenaline and is kinetic in the same way that made David Bowie a presence on the stage. When Ariel Aparicio lets loose with the primal force inside his soul, sharing his music, it sears you to the core and cauterizes you with his guitar licks…His lyrics ring true with the studied substance of an artist aware of where he’s standing and especially where he’s been and anxious about where he’s going.”
– AMBIENTE MAGAZINE
For more information, please contact:
Rachel Olin, Two Sheps That Pass
646-613-1101 T
rachel@twoshepsthatpass.com
