Many SME's (and most likely large companies too) find it difficult to quantify the return on investment (ROI) for any dollars spent on marketing, advertising and promotion (oMAP) campaigns. RankTracer (http://www.ranktracer.com) has developed a simple, easy-to-use process that allows individuals and companies to track and compare the sales performance of any product, sold through Amazon, before during and after an oMAP campaign.
Quantifying the effect of any marketing initiative with RankTracer costs as little as $2 per month and the entire process can be implemented in three quick steps:
1) Create an account on ranktracer.com and begin tracking the product(s) to be marketed
2) Select and engage a company, reviewer, blogger to promote your product(s)
3) Monitor and analyze the effect of the campaign with live, hourly data and powerful graphing and analysis tools
By tracking the sales performance of your product you can accurately determine whether a given marketing effort bears fruit or not. The 'Slashdot Effect' has been documented in this fashion in the RankTracer article found at http://network.ranktracer.com/
Any campaign performance data gathered can be published to the ranktracer network website (http://network.ranktracer.com) in order to build up an archive of promotional companies, bloggers, reviewers etc and their performance.
Ultimately, RankTracer's goal is to have all enterprises involved in marketing freely provide their RankTracer performance data. After all, if a person or company knows they are doing good work they should eagerly show off the impact they have on clients' sales. So next time you want to spend a bit of money marketing a new book or product ask yourself 'Do they provide RankTracer performance data?' and if not, why not?
