MUCHACHOMALO Heats Up Summer with New Beachwear Range

PRLog (Press Release) - Mar 31, 2009 -
The underwear company MUCHACHOMALO (www.muchachomalo.es) has extended its range of wildly popular men’s and women’s underwear to include beachwear, ensuring chicos and chicas can look as hot on the beach as they do in the bedroom. MUCHACHOMALO is an unapologetically sexy and passionate brand, just like its ever-increasing legion of fans, and extending the range of underwear to include beachwear was a natural next step for this underwear company making waves in the world of fashion and style.

MUCHACHOMALO first made its name as a cool and stylish underwear and urban streetwear brand in Holland, before launching its keenly anticipated collections in Spain at the end of 2008. The MUCHACHOMALO underwear range quickly became known for its exclusive design prints, with boxer shorts being the biggest seller. The runaway success of the launch in Holland and then Spain made expanding the range a natural progression, and given that the cultures of Latin America and Southern Spain are at the heart of the MUCHACHOMALO style and ethos, beachwear was an obvious addition. Now the funky and vibrant MUCHACHOMALO prints can be seen on bikinis and board shorts, adding some Latino sizzle to the beach this summer.

Along with women’s and men’s underwear and beachwear, the collections now even encompass children’s underwear, bags and accessories, allowing the MUCHACHOMALO fan to inject a bit of the cheeky and sexy style into every area of their wardrobe.

See some of the beachwear and underwear in MUCHACHOMALO’s range of exclusive design prints at www.muchachomalo.es.

Editor’s Note: MUCHACHOMALO is represented by the search engine optimisation (SEO) and digital marketing specialists, Global Ad Solutions. Please direct all press queries to Louise Byrne. Email: louise@globaladsolutions.co.uk or call: +34 951 272 972 / +44 (0)20 3070 1959.