GEMaffair.com, an Internet jewelry retailer, announced they will now offer clients professional third party appraisals on any item purchased from their online store. The ecommerce retailer is one of the web’s largest colored gemstone jewelry providers with over 7,500 unique items in their webstore.
The decision to offer the appraisal service was prompted by a growing trend for the public to seek alternative investment opportunities.
Owner, Michael Jansma, explained, “Jewelry has long been more than just an accessory. It is made with some of the most precious materials on earth and we’ve seen an increase in those buying pieces for more than just fashion. With gold prices soaring and the instability of other markets, gold in any form is a viable investment choice.”
As with any investment, seeking out the proper information is key. GEMaffair.com will use a third party to circumvent conflict of interest. By using a non affiliated jeweler for their appraisals, the company can ensure that each assessment will be a fair and balanced. The appraisals, which will comply with standard insurance industry practices, will be conducted by a professional AG.S. Certified, Graduate G.I.A Gemologist jeweler with a in his personal A.G.S. accredited gem lab.
Jansma expounded on the company’s decision to seek an outside appraisal service, “It is extremely important for GEMaffair.com to be able to offer our customers unbiased appraisals. There are so many unscrupulous jewelers, both on and off the Internet, that offer either in-house appraisals or certificates of authenticity that maliciously misrepresent the product. By using a non-affiliated professional with years of experience, we can circumvent all of the problems while offering our clients a viable service.”
Each appraisal will comply with industry practices and covering every facet of the assessment process including evaluations of the metal type and karat; the gem type including cut, clarity, color, and carat; a detailed description of settings and craftsmanship;
