AdPerfect Enhances Integrated Media Solutions with Mobile Technology

PRLog (Press Release) - Mar 31, 2009 -
AdPerfect has announced the addition of mobile technology to its Integrated Media Solutions division.  The mobile feature will enhance the company’s Marketplace Directories product, which allows publishers to reverse-publish directory ads across multiple media.

Beginning in the second quarter of this year, the company will offer full mobile functionality for each listing advertised in an AdPerfect http://www.adperfect.com marketplace directory. Prospective consumers can text any listing’s web ID, found in print or online ads, to a specific number to instantly receive listing data on their mobile phone. The ability for consumer to browse inventory on their phones is also available.  

The feature, which enhances the Marketplace Directories http://www.site.adperfect.com/integrated/ product, will have many of the same reporting metrics available for it as the current directory application.  The mobile reports will be found in the standard reports screen and will include information including search requests and consumer phone numbers to increase lead generation.

“Mobile search is a key addition to our suite of Integrated Media products,” said Paul Lydon, AdPerfect’s Integrated Media Director of Sales.  “It extends a publisher’s value proposition for both consumers and advertisers.  Our goal is to ensure publishers’ listings are searched across any medium consumers utilize.”

AdPerfect specializes in creating innovative advertising solutions designed to provide publishers with performance-driven and revenue-generating ads across online and integrated media platforms.  The company maximizes revenue for publishing sites through ReviNet, its network optimization service.  AdPerfect’s clients include over 100 top online and multi-channel publishers and the organization has offices located in Boston, Vancouver, and Australia.  AdPerfect is a service mark of Media Management Technologies, Inc.