India has tremendous untapped potential in the ladies and kids footwear segment. Moreover, no organized retailing chain has the national presence in either of these categories. Of the total footwear market, ladies’ shoes account for almost 40% wherein unorganized segment constitutes 80%-90% of the market, indicating immense marketing opportunities for organized players. As the Indian woman becoming more brand-conscious as opposed to the past state of being product-conscious, a large number of internationally renowned players are expected to enter the market to fill this widening gap. Given India’s very young population, the market for children footwear is also attractive for new organized players to enter and earn supernormal profits.
Besides, women in India are becoming a key decision maker for most of the retail buying like footwear as their role in family planning and contribution to income is increasing. They have also been found doing impulsive buying for their kids during their visit to shopping malls. Thus, this changing trend will definitely help in raising the demand for footwear in India.
“Indian Footwear Market Forecast to 2012” provides reliable and objective analysis on the trends and performance of the Indian footwear market. It gives intensive qualitative and quantitative evaluation of the market. The report also discusses all the key parameters and gives segment-wise forecasts like Men’s, Women’s and Children’s, mass, casual and premium footwear etc.
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